Color it safe… for people, for pets, for the earth

By admin
May 22, 2012

If you are putting off home improvement projects because you dread the curse of strong paint fumes for days, and the not as noticeable, but dangerous emissions that can last for years after the project is finished, there is an alternative…non-toxic paint. In fact, one product, Mythic® paint, is not only safe, but was developed right here in Mississippi.

Mythic® paint actually has a bit of a mythic story. In the aftermath of the 9-ll attacks, as the Pentagon was making plans to rebuild the portion of the building destroyed by the crash of American Airlines Flight 77, they contacted the School of Polymers and High Performance Materials at the University of Southern Mississippi, and asked that they develop a paint free of VOCs (Volatile Organic Compounds) that could be used in the renovation.

Now, ten years later, Mythic® paint, which indeed is a non-toxic, ultra-low odor paint, is sold around the world and has been used in a number of very high profile projects. Besides it’s debut at the U.S. Pentagon, it graces the walls of the Guggenheim Museum, has been approved for use at the Mayo Clinic, is used by Habitat for Humanity, and numerous other facilities, in addition to providing lasting coverage and an extensive color pallet for countless private homes across the country and around the globe. One satisfied customer, David Gottfried, CEO of Regenerative Ventures and President and Founder of the Green Building Council, used it in his own home renovations.

“My wife and I thoroughly enjoyed working with Mythic Paint for our Platinum Leed certified home renovation,” notes Gottfried. “The paint was easy to apply, did not off-gas and the color choices were fabulous. We used Mythic Paint for the interior of our house to protect our home’s air quality, and for the exterior of our house to protect the air quality of the planet we all live on.”

Because Mythic® paints contain no lead, mercury, formaldehyde, formaldehyde precursors, crystalline silica or other known toxic materials suspected carcinogens, it is safe for people, pets and the environment. It is also durable. In 2007 an industry leading, independent consulting and testing laboratory service, performed side-by-side comparative tests between Mythic® paint and other leading paint brands – both their eco-friendly and premium lines. Tests focused on subjective performance including thickness, sheen, sag resistance, flow and leveling and gloss found Mythic® paint to be equal if not better than competitors. Then they tested for resistance and durability with the ‘Scrub Test’ – the industry’s gold standard in paint performance testing. Mythic® paint substantially outperformed their competitors with 1.5 to 8 times the durability in these tests.

For more information about Mythic® paint and to order on-line, visit

Protect your family from indoor pollution.

• Look for building materials and paint with low or no emissions. Many building materials can be produced with alternative chemicals that emit less. For example, some products are made with resins that emit less formaldehyde. Coating or laminating furniture or cabinets may reduce formaldehyde emissions. Avoid buying products that contain benzene (causes cancer) or methylene chloride (converts to carbon monoxide in the body).

• Talk to your contractor or building material provider to ensure you get products with low emissions. Know that the definition of “low-VOC” may differ depending on the manufacturer and the materials.

• Request that building materials and carpets be aired out in a well-ventilated space before installing them in your home.

• When using these products, keep the area well ventilated. Read the labels on all products you purchase and follow the manufacturer’s advice on ventilation. Open the window and run an exhaust fan.

• Buy as little as needed to complete a project. Never leave opened containers of unused paint or paint thinners indoors.

• Use caution when remodeling or demolishing older homes. If lead paint or asbestos may be present, try not to disturb those materials. Cover them up and leave them alone. If you must disturb them, follow recommendations from the U.S. Environmental Protection Agency or seek professional help.

• If someone in your family suffers from health problems you suspect may be related to a building or paint product, contact your healthcare provider. Have your physician provider notify public health authorities of unusual problems.

Source: The American Lung Association. For more information on safe construction and remodeling, check out New Construction and Remodeling Tips at

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