By Daniel Lubetsky
In the past ten years it seems that the number of social entrepreneurs has multiplied. Many of these entrepreneurs have written books like Start Something That Matters by Blake Mycoskie of TOMS shoes and Conscious Capitalism by the co-founders of Whole Foods Market. Each has their own unique message on how to run a business while addressing major social issues at the same time. Enter Daniel Lubetzky of KIND Healthy Snacks.
Daniel Lubetkzy is the son of a Holocaust survivor and a student of social entrepreneurship. His father had always taught him the immeasurable value of the kindness of a stranger. Lubetzky’s social mission: he wanted to promote cultural understanding between disconnected cultures through business. His commercial mission: provide a truly healthy snack for people on the go.
Do the Kind Thing chronicles the financial, emotional and mental risks it took for Lubetzky and his team to accomplish those two goals. At the core of Lubetzky’s company is the AND philosophy – it’s about not compromising your goal even if it requires taking greater risk or more investment. For example, snacks do not have to be healthy OR tasty; they can be tasty AND healthy. The company simply refused to compromise on that at every level.
Imagine if you took the AND philosophy into your life, into your company and applied it in a KIND way? By highlighting the failures and triumphs, Lubetzky shows how a good business plan and a social mission can work hand in hand.