Bottled Water Set to Eclipse Soda Consumption

By admin
July 04, 2016

H2o To Go

NEW YORK, New York – Consumption of carbonated beverages is expected to be surpassed by bottled water as soon as next year, after declining for years, according to a new report from Beverage Marketing Corp. (BMC).

In the U.S. the volume of consumption of bottled water rose nearly 150% between 2000 and 2015, from 4.7 billion gallons to 11.7 billion, while total carbonated soda volume declined by 16%, from 15 billion to 12.6 billion gallons, according to BMC. And, per capita, bottled water consumption jumped from 16.7 gallons per year to 36.7 gallons during the same 15-year period.

BMC estimates that the switch from soda and other caloric beverages to bottled water resulted in Americans collectively cutting 61 trillion to 68 trillion calories over the 15 years. In theory, individuals cut 24,000 to 27,000 calories this way last year compared to calories consumed in 2000 – the equivalent of cutting 161 hot dogs, 126 chocolate donuts, or 87 cheeseburgers from one’s diet, says the research firm.

Source: MarketingDailey

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