By Daniel Kahneman
A New York Times bestseller and winner of numerous literary awards, Thinking, Fast and Slow takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Daniel Kahneman, a renowned psychologist and winner of the Nobel Prize in Economics, delves into the impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy and the significant effect of cognitive biases on everything we do from investing in the stock market to planning the next vacation.
A lively, fast moving read, Thinking, Fast and Slow offers practical and enlightening insights into how choices are made in both our business and our personal lives – and how we can use different techniques to guard against the mental glitches that often get us into trouble.